IZOD | Tampa Bay Fashion Week

Posts Tagged ‘IZOD’

Honda Grand Prix of St. Petersburg, IndyCar 2010 Series, IZOD, spectators, What to wear to a race

Who Wore What on Race Day…

In Events, Fashion, Updates on March 30, 2010 at 1:08 am

Gabrielle and me (Deanna) on Pit Lane

Whether you’re going to a fashion show or a race, dressing stylish for that specific event is always a must! There is a certain look that spectators wear on race day but making it more fashionable can be fun and as easy as 1, 2, 3… GO!

When I attended the IZOD IndyCar Series 2010 – Honda Grand Prix of St. Petersburg yesterday, I saw a lot of spectators wearing driver merchandise like shirts and accessories of Danica Patrick. Wearing a driver’s merchandise or IZOD is perfect for a racing event!

Showing off your personal style in your race day outfit is really taking it to the next level. I love embracing my artsy rocker side so I just had to mix that rocker style with my race day outfit. I mean hellooooo… what’s more rebellious than driving speeds as fast as 200mph?!

I wore a purple plaid shirt, light denim shorts, tan boots, a teal beaded bracelet (with a silver snake in the middle) and my Fashion Week Tampa Bay t-shirt to represent! Gabrielle also looked super stylish with her ripped jeans, sunglasses and bright purple flats.

The bracelet I wore on race day!!!

IndyCar driver, Arie Luyendyk, Jr. knows a thing or two about racing and fashion thanks to his own clothing line: Anti-Celeb. He shared some great fashion advice on what to wear on race day like sunglasses, a hat and closed-toe shoes are a must! Sadly, I didn’t get his advice until it was too late on Saturday (3/27) and I was banned from the pit lane for wearing sandals…that were super cute, by the way. I mean, come on! Everyone wears sandals in Florida! Safety first though, so when it came to my outfit for the Grand Prix – boots were on the top of my list!

A spectator’s outfit should embody two things: style and function! You never know what the weather will bring in Florida! There wasn’t a single cloud on Saturday and it was pouring rain Sunday… so random! Spectators like Melissa were fully prepared for rain or sun! She wore black rain boots, sunglasses and carried the cutest pink Juicy Couture umbrella! Smart and stylish!

Dressing for function and style are simply the two most important things when putting together your race day outfit! Rain or shine… look stylish while cheering on your favorite driver in the IZOD IndyCar 2010 Series!

Melissa (race day fan)

Arie Luyendyk, Jr and me

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Fashion, Fashion Week Tampa Bay, IZOD, IZOD IndyCar 2010 Series St. Petersburg, Milka Duno, racing fashion

Girl ‘Turbo’ Power

In Events, Fashion, Updates on March 27, 2010 at 8:16 am

Bringing the spice to the race track, Milka Duno, the first Latin American female driver ever to be classified as an “expert” adds chic style to the raceways. As I spent some time with Milka at the IZOD Indy Car Series, she sported a white tank, denim jeans, a jeweled belt and Gucci boots. Can we say va-va-va-vrrooom stylista! On the track Milka feels that every part of her fire suit accessories are important, and off the track her number one must-have accessories are belts!

In addition to being one of the most successful female sports car racers in history, Milka is also a qualified Naval Engineer with four Master’s degrees in: Organizational Development, Naval Architecture, Fishing and Aquaculture and Maritime Business. Talk about Girl Power!

She filmed her first major motion picture playing the role of race car driver, Kellie “Gearbox,” in the highly anticipated Speed Racer movie that is based on the 1960’s classic animated series. The talent doesn’t stop there…she recently published her first bilingual kids book, “Go, Milka, Go!” . The book depicts her as a cartoon character teaching the importance of education to children of all ages.

Although Milka Duno wears many hats, on Sunday, Mar 28, 2010, during the IZOD Indy Car Series 2010 at the Honda Grand Prix of St. Petersburg, the only head wear Milka will be sporting is her sassy helmet. “Go, Milka, Go!”

Milka Duno and me

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Fashion, Fashion Week Tampa Bay, IZOD, IZOD IndyCar 2010 Series St. Petersburg

Gear Up for the Raceway!

In Events, Fashion, Updates on March 27, 2010 at 8:00 am

Spending the day on the Pit Lane with an up close and personal experience of the burning tires and extremely loud engines is not something a fashionista gets to encounter on a daily basis. As Indy race car drivers like Ryan Hunter-Reay accelerated at speeds of 200+ mph around the street tracks of the Honda Grand Prix of St. Petersburg, I developed a clear connection between Indy car racing and fashion!

Thanks to Josh from IZOD, Indy Car Series’ official sponsor, he explained how “fashion and style of the race along with the speed and energy of it should be an input in the energy of fashion.” Although IZOD is primarily a men’s casual clothing line along with Indy car racing being male-dominated as well, the brand does not leave out the females. Through various marketing channels, IZOD has not only reached out to male sports fans but also women shopping for male sports fans.

I got the pleasure of striking a pose with the IZOD Indy Car model and I have to say she brought a new meaning of sexy to IZOD. Macy’s, partner of IZOD, houses their limited edition series of IZOD Indy Car clothing. Apparel such as t-shirts and leather jackets for both men and women are inspired by heritage aspects of motorsporting from the last 100 years of racing. As we all know, vintage is always in style!

My experience didn’t stop there…it went full speed ahead cheering on IZOD’s sponsored driver, Ryan Hunter-Reay while he participated in the qualifying race for the first U.S.A. Indy Car Race for the 2010 series tomorrow (Sunday, 3/28/10). He finished 2nd a few weeks back at San Paolo, Brazil in the first race of the 2010 series. While exercising my cheerleading skills I got to chat with Ryan’s fashionable fiance, Becky on her fashion point of few for an Indy Car event. “Pit Laners” (the girls hanging at the pit stops)- are quite fashionable with limited restrictions on attire, except for the footwear…which must be closed-toe. No open-toe stilettos ladies! Becky sported IZOD clothing from head to toe. Could she be the next IZOD girl?

So as I gear up for tomorrow’s main event, I will be sure to wear closed toe shoes, lots of sunblock and my IZOD hat…vvrrooooooommm!!!

Becky and me (Gabrielle)

Ryan Hunter-Reay and me

IZOD Model

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Dario Franchitti, Honda Grand Prix 2010, IZOD, IZOD IndyCar 2010 Series St. Petersburg

Stylish speed…we’ll take two!

In Designers, Events, Fashion on March 26, 2010 at 6:33 pm

After meeting some of the IndyCar drivers yesterday morning during the Driver & Media luncheon at the Vinoy Renaissance St.Petersburg Resort, Gabrielle and I decided to trade places with the drivers!

Gabrielle and I took on the IZOD IndyCar race track and went from heels to wheels! Here’s our take:

Mine (Deanna) – After calling “Shotgun!” and jumping into the front seat of the Indy race car, I prayed that I wouldn’t regret that… However, I couldn’t stop laughing and screaming – I was having so much fun! Plus, having a front row seat made the race car ride even better! He was driving so fast that I couldn’t stay still!

OK, OK – I have to admit, there was a tad bit of fear which is why there was a slight escape of some un-ladylike words. Nonetheless, bad words and all, the experience was worth it because my red hot shoes and I were loving every second! We were so close to the wall that I could almost smell the paint. Next time…I’m getting behind the wheel!

Gabrielle – Whoever thought that cutting turns at 90mph could be such a thrill?! What an adrenaline rush! I was just as excited as I get when Nordstrom is having one of their shoe sales…as I am for a show for a Fashion Week Tampa Bay designer (like Ivanka Ska’s SEE Dali Sensory Overload)…or sniffing a cute guy who is wearing the IZOD fragrance. You get it, right? That’s pretty excited, wouldn’t you say?

For the record, I don’t recommend wearing stilettos in a race car…only a slight disappointment from a style stance, but I didn’t feel out-of-place. I felt proud that I was representing an entity (fashion) that really does go with everything. Perhaps fashion is not nearly recognized enough at let’s say – a race care sporting event – however, by the end of this week we plan to have all the Indy car drivers and fans open-minded to a stylish point of view!