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Everyone Loves the Beach & Two Coconuts Swimwear

In Designers, Events, Fashion, Trends, Updates on September 23, 2011 at 9:05 am

Join us as we welcome Renee Scarborough, owner of Two Coconuts, to Tampa Bay Fashion Week 2011!

Two Coconuts brings sophistication and comfort to all your swim wear and resort wear. Renee, a native of St. Pete, understood how uncomfortable and ill-fitting swim suits could be, because of this she began creating her own designs for herself. Soon her friends began asking for swim suits and sun dresses for themselves, bringing to life Two Coconuts Swimwear. For 15 years, Renee has been creating her custom swim wear that can be worn by all woman. Two Coconuts has a wide selection of swim suits, from bikinis, tankinis and one pieces, with tons of prints to choose from!

Renee’s debut at Fashion Week will surely take the audience back to their summer days on the beach with her beautiful designs of swim wear and sun dresses! Can’t wait to see what she brings to the runways tonight – see you there!


Big Money Talent For Less: Deoca Pac Designs

In Events, Fashion, Updates on September 22, 2011 at 4:42 am

Looking to brand your product? Need print and web design? For all of your branding and marketing needs, Fashion Week Tampa Bay sponsor, Deoca Pac Designs can help.

Returning as a sponsor for the fourth year in a row, Deoca Pac is a Tampa-based design firm that is available to meet all of the creative needs of a new or ever growing business. Deoca Pac Designs understands that the best can be created while still being reasonable in price. As DeocaPac Design says, “Big Money Talent for Less.”

Everything Deoca Pac creates is a unique piece made especially for each business. Their designs are the perfect accessory to any business! Just as a true designer would never use a pattern, Deoca Pac designers stay away from cookie cutter templates, creating original pieces for all of their customers. At Deoca they simply use genuine creativity. Whether a business is looking for the perfect logo, letter head, brochures, Facebook page, web banners, or a fabulous business events and on-site marketing, Deoca Pac Designs is there to meet any business design needs!


Swanky Soiree on the Fashion Week Calendar

In Designers, Events, Fashion, Trends, Updates on September 21, 2011 at 1:24 pm

Swanky Soiree 2011 is an official event of Fashion Week Tampa Bay, and their name truly does say it all – it will be another Swanky Soiree!

Amazing restaurants, chefs and vendors are all part of this year’s event as well as fashion designer, Alla-K and fine artist, Don Kobasky. And while you are having a dream night at the soiree, you will be happy knowing that proceeds are going to help Brookwood Florida, a licensed therapeutic group home for adolescent girls.

There simply is nothing we like better than an evening filled with fine fashion, fine art, fine dining and fine friends – and knowing that proceeds of that evening are going to benefit a very worthwhile and much deserving organization like Brookwood Florida.

Follow this event up by attending the after party at Push Ultra Lounge, and then, of course, Fashion Week Tampa Bay’s runway show (9/23)  – a perfect start to another perfect weekend in Florida paradise.

See you there!


WWOTB Makes Business Networking Fun

In Events, Trends, Updates on September 21, 2011 at 11:09 am

Like thousands of women throughout the Greater Tampa Bay area, I look forward to receiving invitations and emails to see what fun event is planned next with Working Women of Tampa Bay. Tampa Bay Fashion Week is all about fun, too, which makes Working Women of Tampa Bay a great sponsor and fit for our event!

Networking comes naturally to me – as I know it does to many women. I love sharing tips and tricks for everything from fitness to cosmetics to fun events to fashion with my long-time girlfriends and the new ones I meet daily. I know the events hosted by Working Women of Tampa Bay are sure to be fun times connecting with friends while meeting at that month’s locale – and I know I always go home with names and numbers of new friends as well as an exciting goody bag.

When I attend a WWOTB monthly mixer, I am always certain I will enjoy a great night out and make connections that, in addition, to being personal connections have also many times turned into great business relationships. I personally love doing business with people I know, like and trust, and thanks to WWOTB, I have added many new girlfriends to that group.

Fashion Week Tampa Bay and Working Women of Tampa Bay sounds like the perfect partnership to me – a fun, fabulous event with a fun, fabulous sponsor. I’m looking forward to seeing WWOTB at this year’s event along with many of my WWOTB friends.


Such a Mahh-velous Designer: Rhonda Shear

In Designers, Events, Fashion, Trends on September 20, 2011 at 6:06 pm

When I learned that Rhonda Shear was going to be returning to Fashion Week Tampa Bay runways this year, I just had to visit her website and check out the latest designs.  Like most of us, I am very familiar with what Rhonda shows on HSN, and I do love those products. But I had no idea the extent of her line until I saw her site this week. And I am so glad I checked it out.

Of course, undergarments can be functional (and need to be), but the best scenario is when they are functional, comfortable and beautiful – and that describes Rhonda’s line perfectly.  “Help me, Rhonda” is exactly her calling, and with her beautiful designs, she has done just that for all ages and sizes of women.

I know I like to feel beautiful starting with what I wear under my clothes, and the way to look and feel your best is when you know that everything stays put with no unsightly lines, no unwanted bumps, no tugging and pulling.  Fashion at its best from the inside out!

So I say thank you, Rhonda, for making me and my fashion world a prettier, more comfortable place. Check out Rhonda on the runways this Friday, Sept. 23 at Innisbrook Golf & Spa Resort for Tampa Bay Fashion Week! See you there!


Dali Hernandez: Anything But Basic

In Designers, Events, Fashion, Trends, Updates on September 20, 2011 at 9:21 am

Dali Hernandez is an amazing designer with bold, beautiful fashions and can’t wait to see her designs this Friday on the runways at Fashion Week. I eagerly checked out the House of Dali portfolio and boutique on her site several times – mostly because I found I needed to visit and revisit to fully capture the essence of the designs. She has everything from a ruffled top (a must see to fully appreciate) to party dresses and ball gowns.

Even though we have all seen ruffles, party dresses, ball gowns in basic black – these are like nothing you’ve seen before and are anything but basic. Check them out for yourself on her site, and you will see why you have to attend this year’s Fashion Week Tampa Bay to see Dali Hernandez and her designs on the runway. You will be glad you did.

Here’s to another beautiful night of fashions,


Keeping Moms and Dads In The Know: Tampa Bay Parenting Magazine

In Events, Fashion, Trends, Updates on September 20, 2011 at 4:59 am

The way us fashionistas stay current on all the fashion publications, Tampa Bay Parenting Magazine keeps Tampa moms current on the latest local family events, parenting information and advise.

A free publication to all those fabulous moms of Tampa Bay, Tampa Bay Parenting is a guide to everything parenting. Similar to the perfect pair of stilettos or the perfect little black dress, Tampa Bay Parenting is the must-have piece no matter the season. Just as us fashion lovers know fashion publications such as Elle, Vogue, or Bazaar, Tampa Bay Parenting is a household name to the Tampa Bay moms and dads. The publication is a parents’ guide to virtually any situation that they might face with their children.

From information on how to teach their little diva or fashion forward little man to dress and groom, the trendiest places for a play date or get together, or vital information on health and wellness, Tampa Bay Parenting has it all and we’re excited to have them back again as a sponsor for Tampa Bay Fashion Week 2011!


New Identities: A Must-See Salon for a New You

In Designers, Events, Fashion, Updates on September 19, 2011 at 3:01 pm





New Identities Hair Studio is a must-see salon. With locations in both Tampa Palms (the New Tampa area) and Riverview/Apollo Beach, a big part of the Greater Tampa Bay area can travel there quickly. For those of us located a bit farther out, New Identities is worth the trip!

The owners and staff at New Identities have years of experience, and the services offered include something for everyone. Maybe you have an upcoming wedding or are attending a special event – hey, we know the holidays are just around the corner and those parties start earlier each year – check out New Identities and book your appointments now.

Like most people with busy schedules, I like getting everything done at one salon, and a salon that is a beautiful place with talented people makes my beauty time even more enjoyable. There is so much more to try than just a cut/blow dry (although we all love those). Maybe you want that sleek, smooth, shiny hair that is a bit difficult to achieve in our Florida humidity – they can help. Maybe you have a picture of a look you want to copy – they can do it.

Take a friend, or two, and enjoy your salon time together. Book something before Fashion Week Tampa Bay, so your look goes perfectly with your beautiful fashions. And, be sure to check out what great styles New Identities Hair Studio clients will be sporting at all of the Fashion Week Tampa Bay events. You’ll be glad you did.

Here’s to looking beautiful,


Proper Training…Always in Fashion: Art Institute of Tampa

In Designers, Events, Fashion, Trends, Updates on September 19, 2011 at 1:10 pm

Fashion Week Tampa Bay and The Art Institute of Tampa – a perfect pairing in my mind, that’s for sure and we’re thrilled to have Art Institute as a Tampa Bay Fashion Club sponsor for the fourth year in a row.

The Art Institute of Tampa is an incredible school offering varying degrees from a top-notch faculty.  Maybe you are interested in the Culinary Arts – they have the training, maybe something in Web Design & Development, beginning and advanced – they have the training, or maybe your “Fashionista” desires lean towards Fashion Retailing and Management – once again, they offer the training.

As a former boutique owner, I speak from experience when I say that the Fashion Retailing and Management training you can get at The Art Institute will definitely give you a head start in the Fashion industry.

You owe it to yourself to check it out.  Looking forward to your feedback and to seeing you at Fashion Week Tampa Bay.

~Paula, Stylista Friend

Terri Funaro ~ Fashion Designer

In Designers, Events, Fashion on September 16, 2011 at 2:04 am

This fall Tampa Bay Fashion week is please to have Terri Funaro showcasing on the runway again. Last year’s showcase of elegant evening and bridal wear was a true pleasure to watch!

Having 15 years in the fashion industry, Terri is truly a veteran in the game and one to watch. Terri began her career in New York and since relocating to Tampa, Terri has spent her time designing bridal wear, all while instructing at the International Academy of Design and Technology. Terri has used her talent to create some breathtaking, sophisticated bridal gowns, pageant dresses, prom gowns, mother-of-the-bride and bridesmaid dresses. Her ability to make beautiful gowns that are flattering and wearable brings beautiful designs to all women. From the length, to the color and style, any one of Tampa’s socialites can find the perfect gown for whatever event she has on her fall/winter calender.

Last year’s use of neutral, beautiful shades of champagnes and grays leaves us wondering what amazing gowns Terri will grace us with at this year’s show. Can’t wait!

~ Yolanda

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