Spending the day on the Pit Lane with an up close and personal experience of the burning tires and extremely loud engines is not something a fashionista gets to encounter on a daily basis. As Indy race car drivers like Ryan Hunter-Reay accelerated at speeds of 200+ mph around the street tracks of the Honda Grand Prix of St. Petersburg, I developed a clear connection between Indy car racing and fashion!
Thanks to Josh from IZOD, Indy Car Series’ official sponsor, he explained how “fashion and style of the race along with the speed and energy of it should be an input in the energy of fashion.” Although IZOD is primarily a men’s casual clothing line along with Indy car racing being male-dominated as well, the brand does not leave out the females. Through various marketing channels, IZOD has not only reached out to male sports fans but also women shopping for male sports fans.
I got the pleasure of striking a pose with the IZOD Indy Car model and I have to say she brought a new meaning of sexy to IZOD. Macy’s, partner of IZOD, houses their limited edition series of IZOD Indy Car clothing. Apparel such as t-shirts and leather jackets for both men and women are inspired by heritage aspects of motorsporting from the last 100 years of racing. As we all know, vintage is always in style!
My experience didn’t stop there…it went full speed ahead cheering on IZOD’s sponsored driver, Ryan Hunter-Reay while he participated in the qualifying race for the first U.S.A. Indy Car Race for the 2010 series tomorrow (Sunday, 3/28/10). He finished 2nd a few weeks back at San Paolo, Brazil in the first race of the 2010 series. While exercising my cheerleading skills I got to chat with Ryan’s fashionable fiance, Becky on her fashion point of few for an Indy Car event. “Pit Laners” (the girls hanging at the pit stops)- are quite fashionable with limited restrictions on attire, except for the footwear…which must be closed-toe. No open-toe stilettos ladies! Becky sported IZOD clothing from head to toe. Could she be the next IZOD girl?
So as I gear up for tomorrow’s main event, I will be sure to wear closed toe shoes, lots of sunblock and my IZOD hat…vvrrooooooommm!!!