fashionweektampabay

Smart Fabric

In Designers, Trends on June 1, 2010 at 2:47 pm

5, 4, 3, 2, 1……Blast Off! No, we are not going to space but we can certainly dress like we are taking a trip beyond. Jockey International is launching a new line this spring 2011 called Smart Fabric. It is probably the smartest fabric one could ever wear, even a rocket-scientist would agree! The Smart Fabric technology was originally made for NASA astronauts to help them stay comfortable as temperatures fluctuate in space. The application creates sweat reduction and stores your body heat. So your undershirt can help keep you warmer in the winter and cooler in the summer.

The line includes a reversible T-shirt, tanks, a bikini and a hipster brief for the women. All available in colors like black, ivory, coral, pale blue and much more. The men’s line offers the jockey traditional crewneck T-shirt, along with a v-neck shirt with a boxer brief and midway. All available in gray, marine blue, black and white.

Anytime there’s technology involved in something it could get a little up there in price, however, the price point of this line is very reasonable compared to the quality. Men’s underwear come 3 in a package for $27 and women’s tops come 2 for $21. Now that’s a bargain! I have to say, I see a calling for the Jockey Smart Fabric incorporated into a U.S. Military uniform. Whoever said that G.I. Joe couldn’t wear designer labels?

When it comes to fashion, it really is everywhere. A wise woman once said that, “fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel

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  1. Love smart trends and tips like this site offers. May I invite you to view shoulder jewelry from Strappys.com. A trend that is hear to last as they give support&style by simply connecting to strapless bras. Gives off shoulder wear and tanks so many options, such a fan and client of Strappys.com

    • Shoulder jewelry? sounds very interesting! I will have to look into that. Thank you for the fashion-tip and being a fan of the Tampa Bay Fashion Week blog!

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