Posts Tagged ‘Mens Fashion’

Do You Have World Cup Fever?

In Designers, Events, Fashion, Trends on June 22, 2010 at 4:29 pm

Since our economy took a wrong turn somewhere and is currently trying to find its way back, fashion is still staying alive. However, the industry is looking for all possible routes. Fashion has been taking the road of sports by collaborating with well-known athletic icons such as Derek Jeter and Nike and Armani having the oh so good-looking David Beckham model in underwear…(sigh). Recently, fashion world has caught World Cup fever on the way. Fashion designers and sports have united to kick off products for the FIFA World Cup in South Africa.

The tournament is considered to be the world’s largest sporting event. So, it comes as no surprise that some of the world’s largest fashion designers would be apart of something like this. Louis Vuitton created a special case for the 24-karat gold trophy with malachite detailing that will be given to the winning team. If I was on the winning team I don’t know if I would be more excited about winning or that the case was a Vuitton…hmm. Giorgio Armani has not only dressed the Italian national team in the past, but created a World Cup collection of men’s accessories for Emporio Armani. The collection includes a weekend bag, belts, sneakers, t-shirts, and boxer briefs with a detachable flag logo. Dolce & Gabbana, also supporting the Italian national team, offers a more sophisticated collection. A navy blue two-buttoned suit with spear-headed lapels over a white shirt, a Jacquard tie, a four-button waistcoat and sunglasses all with the Italian flag somewhere within.

Many more designers have caught a case of the World Cup fever such as, Puma, Nike, and Adidas. The companies hope to generate more to the industry. I believe they are going down the right route. Although sports merchandise like football jerseys and team logo coozies have been produced for years, designers have brought something new and innovated to the table. This is a market that has so many opportunities and I look forward to see what the future holds for fashion and sports!

Male’s Only Club…Female’s Always Welcomed

In Designers, Fashion on May 20, 2010 at 2:41 pm

When it comes to Wall Street, men in suits is the first thing that often comes to mind. When it comes to fashion, ugh… not so much. Yes, very stereotypical of us to treat men as second-class citizens just because they’re ‘simple’ shoppers. That’s why I am excited to inform you that Coach will be catering to men. The first Coach men’s store has opened at 370 Bleecker Street in Manhattan, also known  as the village.

The new mens’ platform incorporates many Coach signature elements tweaked in a masculine way. They offer merchandise like the business messenger bag, what I like to call the man-bag, premium leather belts along with the trendy avant-grade boat shoes. The ambiance of this store is also very masculine. Its decor consists of dark mahogany, dark brown shelves and industrial ceilings. I’m calling it Abercrombie meets Marc Jacobs. The casual feel of Abercrombie with the quality and price point like something you would find from a Marc Jacobs’ collection.

In the world of fashion, looking for a new niche-market is always on every marketing-gurus agenda. Finding a way to bring attention to a less acknowledged shopper, like men, is something this economy needs. Coach plans to expand within the U.S. and eventually globally. I sure wouldn’t mind seeing more men’s specialty stores. Prada Men’s??? We’ll have to wait and see.

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