Tampa Bay Fashion Week just wrapped up our 8th annual event (Sept. 16-19, 2015)! This year came with a new designer-centric format – instead of a runway show, we held trunk shows as well as fashion presentations. Our designer trunk shows were held at what we called PURE Haus (PURE = Pop Up Retail Experience).
PURE Haus was held at International Plaza and Bay Street and allowed people to meet with the designers and shop their collections. Our pop-up shop was open the duration of the mall hours (10am-9pm), and at designated times during our week, fashion lovers and the public enjoyed a presentation of the designers collections on display.
On Wednesday, Sept. 16 and Thursday, Sept. 17, the following fashion designers showed:
Accessuri by Rachana Suri: A focus on eco-organic fashion with a purpose of giving women a choice to purchase earth-sustaining products. Rachana also uses her clothing line to bring awareness to the issue of human trafficking and how to stop the epidemic. Rachana shares her mission on ABC Action News here.
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Allison Elizabeth Design by Allison Bailey: This is Allison Bailey’s first time showing in Tampa Bay Fashion Week, and she showed her latest swimwear collection at this year’s event, highlighting high-waisted styles, lace and more and boldly highlighting women’s confidence!
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CAITE by Karyn Seo: After 30 years in the industry Karyn believed that by launching her own company she would be able to be the best mother when her daughter was born while maintaining a strong and healthy career in the fashion industry. Karyn showcased a contemporary clothing collection with unique embroidery designed for all women.
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Jessica Martinez: A recent graduate from Sanford Brown IADT School of Design, Jessica brought her one-of-a-kind designs, all made by hand. She is excited about her future in the fashion industry and we’re excited to see where the future takes her!
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Rhonda Shear Couture: Always a showstopper, Rhonda featured her couture dress collection this year, as well as her lounge wear and intimate apparel. The goal for her designs are to embrace the female body and all of it’s curves while remaining comfortable!
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On Friday, Sept. 18 and Saturday, Sept. 19, we had:
Magenta by Wendy Ohlendorf: From Portland, OR, Wendy brought her modern and romantic one-of-a-kind dresses to our stage. Wendy’s love of creativity and travel are very apparent in her designs, as each piece represented a work of art.
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Cerulean Blu by Desiree Noisette: Desiree brought us her colorful resort wear collection based out of St. Petersburg, FL, with soft fabrics and artistic designs. The variety of lengths, styles and colors, make Cerulean Blu’s collection easy transitional pieces to wear any time of the day.
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Be-Bops Custom Swimwear by Priscilla Kidder: Priscilla is committed to providing custom swimwear that helps women feel more confident in what they wear. Her goal is to help all women feel beautiful and comfortable while wearing swimwear that flatters in her vintage style, quality collection.
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Oscar de la Portilla Escandon: Traveling all the way from Cuba, Oscar brought garments that are all hand-painted and vibrant in color. He mixed art, stones and metals into his unique and inspiring Spring 2016 collection.
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Elizabeth Racker Designs: Ready-to-wear apparel that is fashion-forward, Elizabeth brings high-quality garments that are perfect for any occasion. Always staying up on the latest fashion trends, Elizabeth makes sure that what you will be wearing is eye catching and unique!
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In addition to all of the spectacular designers we had showing this year, we also enjoyed a special Student Designer Showcase from Sanford Brown IADT School of Design. The students designers included: Francesca Buot, Jessenia Ocasio and Lakesha Johnson.
This year’s beneficiary Dress For Success, and we held a purse drive the duration of the PURE Haus event. Thank you to those who donated purses! Dress For Success helps women thrive in their work and life. The mission of Dress for Success Tampa Bay is to promote the economic independence of disadvantaged women by providing professional attire, a network of support, and the career development tools to help women to thrive in work and in life.
We appreciate all of you who came out to support Tampa Bay Fashion Week! If you have pictures you would like to share, we invite you to use #TBFW #FWTB #TBFASHIONWEEK!
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~FWTB Stylista Rechael


















On Thursday, Sept. 3, 2015 Tampa Bay threw Beyonce a birthday bash with party planning from our friends at 





Desiree Noisette is the founder of
It is evident that Wendy Ohlendorf finds her inspiration through travel and art in her one of a kind pieces. Her love for design and history also appear in the workmanship of her apparel designs. Wendy will bring unique, one-of-a-kind, crafted designs to Fashion Week Tampa Bay this year!

Priscilla Kidder hopes to make women feel more comfortable in swimwear. She is bringing her custom swimwear to this year’s Fashion Week Tampa Bay.
Jessica Martinez is a recent graduate from Sanford Brown and is very excited to see what the future holds for her. This is the first time showing her designs at Tampa Bay Fashion Week!
Karyn Seo has been in the fashion industry for over 30 years and believes that her designs can be worn from season to season. She has continued to study and grow throughout the years. Karyn is bringing timeless pieces from her brand Caite to this year’s Tampa Bay Fashion Week.
Allison Bailey finds her inspiration through vintage pin-up girls of the retro decades. She is bringing a swim & resort wear collection to this year’s Fashion Week Tampa Bay. You can bet that these design pieces will have a vintage flare!

Rachana Suri is a designer with a message. She believes that women can wear high fashion while being more socially responsible regarding the world around them. With a mission to bring awareness to human trafficking and labor slavery, Rachana is bringing a high fashion dress line to this year’s Tampa Bay Fashion Week!
Already an accomplished model, DJ, and TV personality, Crystal Hefner is adding designer to her repertoire with the launch of her loungewear line this year on the Tampa Bay Fashion Week runway! We got a sneak peek last year, but this year will be her first full collection and you’ll get to see it first tonight at the designer runway shows!
