fashionweektampabay

Archive for the ‘Trends’ Category

Meet The Designer Behind J. Cagua

In Designers, Events, Fashion, Trends, Updates on September 21, 2011 at 4:28 am

Living in the Tampa Bay area, or anywhere in Florida for that matter, the “seasons” often mesh into one – or two – many scorching months of summer weather and a brief cold period. Of course I’m not one to complain about long summers and soirees by the pool, but any fashionable gal knows finding the perfect bathing suit can be exhausting. Thanks to Tampa Bay Fashion Week designer, Trineice Cagua, the search has been made easier. Her swimwear line, J. Cagua, comes in an assortment of styles from one piece suits to string bikinis. Trineice’s sexy, yet tasteful designs are triggered by her own love for poolside fetes and summertime in Florida.

Trineice graduated in 2004 from the International Academy of Design & Technology with a degree in fashion design and marketing, along with a dream to create her own swimwear line. A dream that soon became reality and a success, with dedication and the assistance of her two longtime best friends. She was first invited to Tampa Bay Fashion Week in 2009 to showcase her line and has returned every year since. The mother of two believes in encouraging and mentoring young girls and amidst designing also finds time to support the Girlz to Women cause and other programs.

J. Cagua swimwear is not only durable, but is made tailored to the individual specifications of Trineice’s clientele – ie: comfortable and totally on trend. Her goal is to make women feel confident and fashionable while wearing her designs.

Such a Mahh-velous Designer: Rhonda Shear

In Designers, Events, Fashion, Trends on September 20, 2011 at 6:06 pm

When I learned that Rhonda Shear was going to be returning to Fashion Week Tampa Bay runways this year, I just had to visit her website and check out the latest designs.  Like most of us, I am very familiar with what Rhonda shows on HSN, and I do love those products. But I had no idea the extent of her line until I saw her site this week. And I am so glad I checked it out.

Of course, undergarments can be functional (and need to be), but the best scenario is when they are functional, comfortable and beautiful – and that describes Rhonda’s line perfectly.  “Help me, Rhonda” is exactly her calling, and with her beautiful designs, she has done just that for all ages and sizes of women.

I know I like to feel beautiful starting with what I wear under my clothes, and the way to look and feel your best is when you know that everything stays put with no unsightly lines, no unwanted bumps, no tugging and pulling.  Fashion at its best from the inside out!

So I say thank you, Rhonda, for making me and my fashion world a prettier, more comfortable place. Check out Rhonda on the runways this Friday, Sept. 23 at Innisbrook Golf & Spa Resort for Tampa Bay Fashion Week! See you there!

~Paula

Dali Hernandez: Anything But Basic

In Designers, Events, Fashion, Trends, Updates on September 20, 2011 at 9:21 am

Dali Hernandez is an amazing designer with bold, beautiful fashions and can’t wait to see her designs this Friday on the runways at Fashion Week. I eagerly checked out the House of Dali portfolio and boutique on her site several times – mostly because I found I needed to visit and revisit to fully capture the essence of the designs. She has everything from a ruffled top (a must see to fully appreciate) to party dresses and ball gowns.

Even though we have all seen ruffles, party dresses, ball gowns in basic black – these are like nothing you’ve seen before and are anything but basic. Check them out for yourself on her site, and you will see why you have to attend this year’s Fashion Week Tampa Bay to see Dali Hernandez and her designs on the runway. You will be glad you did.

Here’s to another beautiful night of fashions,

~Paula

Andrew Ashton of LaPosh Salon

In Designers, Events, Fashion, Trends, Updates on September 20, 2011 at 7:23 am

While tout ensembles may be the stars of the show, no runway look is complete without hair and makeup. Tampa Bay Fashion Week is proud to welcome back the talented Andrew Ashton of LaPosh Salon as Hair and Make-up Artist Director.

Hair & make-up styled by Andrew Ashton

A master of models’ hair dos, Andrew Ashton has been a part of Tampa Bay Fashion Week for several years. We are looking forward to the sexy and sassy styling Andrew and team will be bringing to the runway during Fashion Week 2011.

The upscale and super chic LaPosh Salon located in Clearwater offers hair, nails, skin and massage services. LaPosh also sells an assortment of products including Heal5ium haircare, which is also a sponsor of this year’s Tampa Bay Fashion Week 2011 for the second year in a row! Other product lines sold at LaPosh include: Redken, Hempz and Aquage for all hair types. You can purchase Andrew Ashton’s very own makeup line “FaceWorks” at LaPosh as well. In the meantime, join us at Tampa Bay Fashion Week to see the unique looks Andrew gives the models this year!

Keeping Moms and Dads In The Know: Tampa Bay Parenting Magazine

In Events, Fashion, Trends, Updates on September 20, 2011 at 4:59 am

The way us fashionistas stay current on all the fashion publications, Tampa Bay Parenting Magazine keeps Tampa moms current on the latest local family events, parenting information and advise.

A free publication to all those fabulous moms of Tampa Bay, Tampa Bay Parenting is a guide to everything parenting. Similar to the perfect pair of stilettos or the perfect little black dress, Tampa Bay Parenting is the must-have piece no matter the season. Just as us fashion lovers know fashion publications such as Elle, Vogue, or Bazaar, Tampa Bay Parenting is a household name to the Tampa Bay moms and dads. The publication is a parents’ guide to virtually any situation that they might face with their children.

From information on how to teach their little diva or fashion forward little man to dress and groom, the trendiest places for a play date or get together, or vital information on health and wellness, Tampa Bay Parenting has it all and we’re excited to have them back again as a sponsor for Tampa Bay Fashion Week 2011!

~Yolanda

Proper Training…Always in Fashion: Art Institute of Tampa

In Designers, Events, Fashion, Trends, Updates on September 19, 2011 at 1:10 pm

Fashion Week Tampa Bay and The Art Institute of Tampa – a perfect pairing in my mind, that’s for sure and we’re thrilled to have Art Institute as a Tampa Bay Fashion Club sponsor for the fourth year in a row.

The Art Institute of Tampa is an incredible school offering varying degrees from a top-notch faculty.  Maybe you are interested in the Culinary Arts – they have the training, maybe something in Web Design & Development, beginning and advanced – they have the training, or maybe your “Fashionista” desires lean towards Fashion Retailing and Management – once again, they offer the training.

As a former boutique owner, I speak from experience when I say that the Fashion Retailing and Management training you can get at The Art Institute will definitely give you a head start in the Fashion industry.

You owe it to yourself to check it out.  Looking forward to your feedback and to seeing you at Fashion Week Tampa Bay.

~Paula, Stylista Friend

Audi Presents Fashion Week Tampa Bay 2011

In Events, Fashion, Trends, Updates on September 19, 2011 at 9:16 am

Accessorizes are key to putting together an outfit! It can be anything from jewelry to even automobiles. Yeah… automobiles! For instance, Audi is a super stylish, and sexy accessory that will complete a fashion lover’s look! Not only does Audi make luxury vehicles like the Audi R8 and Audi A4, they support our efforts of celebrating and supporting Tampa Bay fashion. I’m happy to announce that Audi will join Fashion Week Tampa Bay again as the presenting sponsor!

From the beginning, advanced technology has been at the heart of the Audi DNA. Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. Check out some of my favorite Audi vehicles below!

Audi R8

Audi TT 2

Audi S Series

Audi A4

Audi TT

Audi representatives and vehicles will be in the Fashion Week Tampa Bay 2011 boutique area – Be sure to check them out next Friday, Sept. 23 and grab your new accessory here!

Tell us: Which Audi car is your fave?

Sizzling Summer Accessories

In Fashion, Trends on August 24, 2011 at 4:15 pm

From work to weekends, weddings to wine tastings, accessories add the finishing touch to any ensemble. The right accessories make a simple outfit pop and (hopefully) compliment a loud look. With so many options for the summer, how do you decide which to choose?

Hats

#1 – DKNY Raffia Crochet Brim Floppy Hat

#2 – Forever 21 Diamond Weave Fedora

#3 – J. Crew Panama Hat

Totes

#4 – Kate Spade Hinkley Karen in Ochre

#5 – Tory Burch Foundation Sisal Tote

#6 – Kate Spade Flicker Bon Shopper

Eyewear  (All 100% UV Protection)

#7 – Michael Kors Ludlow Sunglasses

#8 – Diane von Furstenberg Beet Sunglasses

#9 – Michael Kors Paros Sunglasses

 

Belts

#10 – H&M Triple Belt Set

#11 – Forever 21 Leatherette Skinny Belt

Beaded Jewelry

#12 – Mixit Gem Necklace

#13 – Forever 21 Oval Filigree Bracelet

#14 – Forever 21 Ganesha Hinge Bracelet

#15 – MNG by Mango Beaded Magnetic Bracelet

Which accessories can you absolutely not live without this summer?

Summer Party Picks

In Fashion, Trends on July 20, 2011 at 9:40 am

‘Tis the season for picnics, barbecues and an array of outdoor festivities. Of course we all want to be comfortable amid the heatwaves of summer, without sacrificing style. The goal is to put together a low key look that doesn’t echo “trying too hard.” Choose casual, effortless pieces and bring them to live with fun accessories or a hint of print. With food, mother nature and fruity drinks nearby I try to steer clear of white. Other neutrals and light shades, plus a good sunscreen will keep the scorching to a minimum. Here are my staples:

  •  Top: A loose, flirty tank or tee in either a solid or print. Sound easy? It is! Find a style that works for you and don’t be afraid to mix patterns.
  • Shorts: The possibilities are endless with denim, cotton, linen and chino fabrics. This is the perfect occasion to play with prints or try cargos for a stylish alternate to denim. Just be sure your pair works for sitting on grass, benches and so on.
  • Dress: You can’t go wrong with a solid, but prints are huge this season. My favorite prints are floral and Ikat. Before stepping out, confirm your dress passes the infamous “sit test.”
  • Shoes: Flat sandals are a safe, comfortable choice. Kick it up a notch with espadrilles or other wedges, but avoid shoes that will sink into the ground or get slippery soles when the inevitable summer downpour starts, i.e., stilettos.
  • Purse: A lightweight tote or crossbody with a large strap that you can slip over your shoulder when grabbing food and other goodies.
  • Lightweight Cover Up: Pieces that are linen or light cotton like an open cardigan, blazer or bolero that you can toss in your tote.
Flirty Brights Mixed & Matched

Indira Ikat & Rumi Dresses

Neutrals & Patterns

Mix, match and accessorize and you’re ready to go! What are some of your essential party pieces for the summer?

Treat Your Tootsies

In Designers, Fashion, Trends on June 28, 2011 at 2:31 pm
 After several days of nonstop roaming New York City, what was the one item a lady couldn’t live without? Flats! The vast majority of women I spotted in the streets were donning various styles: peep toe, round toe, Oxfords, studded, strappy and more.  In addition to a plethora on every block, I browsed flats on display at department stores and boutiques. Diverse styles in suede, metallic, leather and linen make them versatile for both work and play. Flats are a terrific option when you’re a woman on the go – and who isn’t these days? The perfect pair will also get you through those last rough days before your next pedicure. Flats are absolutely fitting for weekends or your commute to work in any city. They are super stylish and comfortable, which makes them wearable for the entire day. Your feet will thank you and you won’t have to carry a giant purse to tote heels. For those of us obsessed with heels, alternating to flats can be hard. Try choosing a sandal with an ever so slight wedge, one inch or less, that can still take you from day to night. Here are some of my favorite brands and styles of this summer staple:

J. Crew Quorra Sandal

Michael Kors Erin Patent Ballet Flat

J. Crew Keaton Cutout Oxfords

Tory Burch Reva Ballet Flat

J. Crew Melange Ballet Flat

Zara Woven Ballerina Flat

Zara Pointed Ballerinas with Bow

Zara Tricolour Vamp