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Archive for the ‘Events’ Category

TBFW 2011 Model Casting

In Events, Fashion on September 2, 2011 at 9:51 am

Can you believe it’s the end of summer? And Fashion Week Tampa Bay 2011 is around the corner!? Only a few more weeks to go! In the meantime, we’ve been working hard towards making this year’s fashion event the best one yet – and it certainly will be!

Our model casting call was just two Saturdays ago at the Art Institute of Tampa. More than 100 models came out to strut their stuff… and based on their fierce walk and gorgeous look, the designers chose who would walk in their runway show on September 23rd. Here are some behind-the-scenes pictures of the model casting call:

Congrats to the models who were selected! Can’t wait to see you walk the runway on Sept 23rd! Selected or not-selected this year: You are all fabulous and we hope to see you again soon!

Make Fashion History with PURE Haus!

In Designers, Events, Fashion, Updates on August 5, 2011 at 10:38 am

Want to be a part of Tampa Bay fashion history? Then help us make this cool new project a reality – PURE Haus, the first ever Pop Up Retail Experience for Tampa Bay shoppers!

Designers will come together to create the pop-up store for Tampa Bay fashion consumers. With your help, we’ll be able to make it a reality!

Here are the details that we’ve put together to better explain PURE Haus:

WHAT: PURE (Pop-Up Retail Experience) Haus

WHO: Local Bay Area Designers including: Ivanka Ska, Essence Flowers, Kimberly Hendrix, Dali Hernandez, Dolly Donshey and more! Click here to watch a video on why YOU should get involved.

WHEN: Pledge deadline is August 19th. Pop-up slated to open in September or December for 30 days only.

WHERE: Our dream location is International Plaza

WHY: Because Tampa Bay has style that needs to be seen! Plus, you get free stuff with every donation and there is NO LOSS to you. Your pledge is only accepted if we make our goal. If we don’t, your credit card is never charged. If we do make our goal, you get a cool item for your pledge and get to shop some of Tampa Bay’s best designers!

Every pledge of $10 or more will receive their name on the pledge wall and be a part of Tampa Bay fashion history!

HOW: Click here to make your pledge donation.

We must meet the fundraising goal of $18,000 in order to cover the costs of the pop-up store project. If 700 people contribute $25, we’ve reached our goal!

Join us in this collaborative project and help to give local designers a retail outlet to grow their brand and customer base in the community, bringing them together in one place. Every little bit helps so get involved… and make fashion history!

~This blog was contributed in part by Holly (fellow FWTB Organizer).

Savage Beauty

In Designers, Events, Fashion on July 27, 2011 at 9:41 am

My summer visit to New York City could not have been complete without stopping by the second floor of The Metropolitan Museum of Art – aka “The Met” – to tour Alexander McQueen: Savage Beauty. All organized by Curator Andrew Bolton and Harold Koda, both of The Costume Institute, along with assistance from his former fashion show production designers. Close to 200 ensembles and accessories from the Alexander McQueen Archive in London, Givenchy Archive in Paris as well as private collections, were grouped according to McQueen’s Romantic fixations.

Lines for the exhibit can reach up to an hour – more than worth the wait, although I was lucky enough to only stand by about half of that. Once inside, the packed crowd moved along surprisingly smoothly from room to room. The tour began by setting the tone with two mannequins who, like the theme of many of his collections, were polar opposites. On the left, a dress of red and black ostrich feathers adorned with red painted glass medical slides. On the right, a striped and varnished razor-clam shell dress, both from the VOSS, spring/summer 2001 collection.

Onto “The Romantic Mind,” showing McQueen’s signature “bumster” design – pants so low that they revealed, yes, the mannequin’s bum! Accessories such as shoes in the shape of a mutated spine, butterflies and headpieces all inspired by Edgar Allan Poe were displayed next in the “Cabinet of Curiosities.” The video in this room was such a unique element capturing Alexander McQueen’s ability to turn a runway into an artful performance. One of the most intriguing was a white dress worn by Shalom Harlow in the spring 1999 show, along with a video of the dress being spray painted black and yellow on the runway.

Romantic Gothic & The Cabinet of Curiosities

The atmosphere of each room kept perfectly in tune with the all of the pieces and music. In a proud, regal tribute to his Scottish roots, were McQueen’s first tartan designs.

Romantic Nationalism

The exhibit went on to show “Romantic Primitivism,” the focus of McQueen’s first post-grad runway collection, complete with horsehair and antelope horns. While beautiful: definitely not for the faint of heart. Difficult to choose, but my favorite gallery may have been the “Romantic Exoticism” – think Asian-inspired silhouettes, silk and previously fresh flowers.

Romantic Exoticism

The journey ended with “Romantic Naturalism,” by far the most wearable pieces for us everyday fashionistas and Alexander McQueen’s last fully materialized collection before his February 2010 death. Included were dresses and leggings in vibrant, earthy colors accompanied by outrageously high heels – the same heels worn and made famous by Lady Gaga.

Romantic Naturalism

Overall, The Met was a great way to start my weekend in the city with the most unique designer collection I have ever had the pleasure of seeing. Words really cannot do the exhibition justice, it is a must see for anyone visiting the city before August 7th!  If you can’t make it to New York, the Met store’s website has plenty of fashionable souvenirs.

Creative Clay Showcase

In Designers, Events, Fashion, Updates on July 5, 2011 at 3:56 pm

Giving back is always in style! There is really nothing more fabulous than a generous and caring heart. Ivanka Ska, fashion designer and featured designer participant in Fashion Week Tampa Bay (2008 & 2009), has always been active in her community. For the past two years, she has been a guest artist at Creative Clay, a non-profit organization providing local artists with developmental, physical, and/or emotional disabilities an opportunity to pursue their passion for art making.

Creative Clay has a mentoring program called ArtLink, which pairs up local artists, like Ivanka, with Creative Clay member artists for a six month period. The local artist mentors, develops ongoing projects and helps their ArtLink partner create statements, resumes, a budget, the importance of networking, and community involvement. After the completion of the mentoring program, they present the final project they have been working on for six months.

The ArtLink showcase will take place at the St. Petersburg Museum of History this Saturday, July 9th at 7pm. Ivanka’s student, Galynn L. is very excited to showcase what she’s been working on. Galynn loves to draw fashion designs, play with her dogs, and spend time at Creative Clay. Ivanka said that they had so much fun together making art with their “fashion heads.”

“This is my second time working with an Artlink partner. Last year I had a great time working with Artie, who at the end of her program presented an amazing fashion show,” Ivanka says. “I’m so excited for the connections I make during my wonderful time with the Creative Clay students who have mental and physical disabilities. Seeing how art can perform miracles leaves me speechless.”

Witness what the power of making art and helping others can do this Saturday, July 9, 2011 at the Creative Clay ArtLink showcase.

Ivanka and Galynn

Galynn making art!

IADT IMAGINE Fashion Show

In Events on June 14, 2011 at 2:02 pm

International Academy of Design & Technology, a school that can help creative ones transform their talent, skills and passion into career possibilities. At the Academy, you’ll find a like-minded community of creatively driven students and instructors committed to helping students develop their abilities and prepare for the exciting professional arenas of design, fashion, and media arts and technology. We’re proud to have the Academy as a Fashion Week Tampa Bay sponsor three years in a row!

IADT Tampa throws a lot of events and activities throughout the year, so you certainly don’t want to miss out on one of their biggest ones of the year! The IMAGINE Fashion Show and Expo is Saturday, June 18th, at the new Mainsail Conference Center, which is located on 5108 Eisenhower Boulevard Tampa, Florida 33634.

For more than 25 years, the IMAGINE Fashion Show and Expo has showcased the work of Academy students and alumni pursuing their goals in fashion and a host of other creatively driven industries. The night begins with a VIP pre-party at 6pm, followed by the runway show that begins at 8pm. Miss Tampa 2011, Jessie Pelletier will return to IADT as emcee.

Tickets are available through the IADT-Tampa bookstore or by calling 813-889-4300. There are a few different options: Select seating inside the Promenade is $25 and VIP seating at $50 (the price includes a pre-show reception as well as seating in the front rows). Outside, the Salon will have $10 general admission seats for an intimate runway experience with a twist.

Don’t miss out on IADT-Tampa’s biggest event of the year! You’ll be able to see firsthand what emerging student designers and IADT alumni designers are showing on the runway this Saturday, June 18th.

Best of Spring Trends

In Designers, Events, Fashion, Trends, Updates on April 27, 2011 at 9:03 am

Here are the “Must Have” trends for this season that we can embrace – and enjoy – during sizzling Florida spring weather.

Neutrals and nudes are a huge trend right now. Combine them with black for a chic look or spice it up with a color to avoid the dreaded washed out look. You may even opt for a blush color to take a neutral piece, like a blazer, a bit more feminine without distracting frills.

Rebecca Minkoff Spring 2011

Breezy silhouettes will make enduring even the hottest day easier. Long, loose blouses and swingy dresses are a comfortable yet chic change from too tight dresses and tops.

Michael Kors Spring 2011

High-waist shorts in black or navy are the perfect alternate to a skirt and make legs appear longer – who doesn’t like that? The look can be made more casual with high-waist flared jeans, paired with a sleeveless racerback or scoop neck top. Spruce up the look with a few statement accessories to rock it at night.

Derek Lam Spring 2011

One of the most stylish and comfortable ways to step into spring is wearing wedges. They are a happy medium between flats and often painful stilettos. An easy go-to shoe with any outfit, wedges will leave your tootsies feeling great – even at the end of the day.

Michael Kors Spring 2011

Lace – It’s fun, flirty and can be combined with any of the trends above. Lace can be dressed up or made casual.  A light, lace top can be layered over a matching tank and will create the effect of a longer torso. It’s an incredibly versatile piece that can be taken from work to weekends, day to night.

Badgley Mischka Spring 2011


The 600 Block Party

In Designers, Events, Fashion on April 19, 2011 at 3:15 pm

Once upon a time in a hip downtown land, lived companies that embodied the cool lifestyle. These tenants got together with the new tenants of Central and 6th street in downtown St. Petersburg to form the “600 block.” A common theme in the arts and strong sense of community brought the hip downtown area together. The 600 Block has established themselves as downtown St. Petersburg’s newest and hottest spot for art, fashion, music and more. With fashion boutiques, art galleries and concert venues, that easily pleases any downtown hipster fashionista for a shopping spree afternoon or artsy night out, no wonder it’s the hottest spot in downtown St. Petersburg.

On April 9, 2011, the 600 block threw a block party to celebrate St. Petersburg’s artistic scene and ten new businesses opening on the block. It was a very mystical night with artistic expression and collaboration of many artists connected to the block. The night was filled with art from Pale Horse, Eve-N-Odd gallery, Blue Lucy and more. Then to top it off, the night came to an end with a fashion show featuring the ten boutiques on the 600 block – MISRED Outfitters, The Trunk, All Sewn Up, Bentley’s Boutique, Sweatshop Wares, Ramblin’ Rose Upcycle, Rex A Million, Aleka Phoenix, 1 of 1 Customs, and Cozette’s Boutique.

Pictures of The 600 Block After Dark event are below, courtesy of yours truly.

Fashion Face-Off

In Events, Fashion, Trends on April 15, 2011 at 12:57 am

Putting together a flawless look can sometimes be a challenge. I dread those moments where you just can’t seem to find anything in your closet… even though you have a-zillion great options… and of course, to top it off, you have five minutes to get dressed (been there, done that and ladies, I hope it never happens again). Thankfully style expert, Laura Hunt, shares some “style strategies” to master the art of putting together a chic look in any situation, whether it’s for everyday casual or for a special occasion.

On April 9, 2011, Laura Hunt, image consultant and fashion/style expert, hosted Macy’s “Putting It All Together” fashion event. Laura is the founder and CEO of Freeway Fashion, an image consulting firm and fashion media resource (not to mention, Freeway Fashion is a sponsor of Fashion Week Tampa Bay). Macys’ shoppers participated in a fashion face-off to create the most fashionable and put-together look with the latest spring trends. Based on challenge scenarios like what to wear when you are sitting front row at Fashion Week Tampa Bay, contestants styled models with various pieces that completed and enhanced the model’s outfit.

Laura shared styling tips, outfit suggestions and spring 2011 trends with the audience. After a mini-runway show, the audience chose the winner of the fashion battle. She received a $100 Macy’s gift card and some other great prizes. Everyone left Macy’s as winners! Pictures of the Macy’s Putting It All Together event hosted by Laura Hunt are below, courtesy of Anne’ Phillips Photography.

Putting It All Together

In Events, Fashion, Trends on April 5, 2011 at 5:40 pm

Are you dressed or styled? Being a part-time sales associate at Ann Taylor LOFT, I always see this question posted on the wall in the back of the store. It’s a great reminder that putting together a look with multiple pieces upgrades you from just being dressed to being styled. Mastering the art of mixing and matching pieces to complete a styled look is one way a fashionista fulfills her passion for fashion.

Calling all fashionistas! Macy’s is Putting It All Together with the ultimate fashion face-off, hosted by expert stylist and image consultant, Laura Hunt! She is the founder and CEO of Freeway Fashion, an image consulting firm and fashion media resource (not to mention, Freeway Fashion is a sponsor of Fashion Week Tampa Bay). Contestants will be stylists for the afternoon and show off their styling skills by creating a HOT look – fierceness from head-to-toe, as Tyra Banks would say. Plus the winner of the style challenge will receive a $100 Macy’s gift card!

During the event Laura will share her fashion do’s and don’ts plus top styling tips for spring. After the fashion challenge, mingle with Laura, relax with Ritual Salon, enjoy Fitcio’s Café sweets and view breathtaking floral arrangements from Hayes Florist. Also, be sure to enter for the chance to win tickets for Fashion Week Tampa Bay 2011!  To top it off, make a women’s purchase of $50 or more to receive a special gift.

Macy’s in Countryside Mall in Clearwater, FL and Laura Hunt will be Putting It All Together, Saturday, April 9th. RSVP today by calling 305-577-1818 or visit the Macy’s website for more information.

You don’t want to miss this event! It goes beyond clothes and shoes, Laura’s styling advice and the magic of Macy’s will help transform you from being dressed to being styled for any occasion!

Night Out in The Big Apple

In Events on March 21, 2011 at 6:40 am

What professional stylista doesn’t love transforming her look from a professional work look to a night out outfit? Well, it’s time to celebrate and transform your office attire into your Big Apple party dress! Aguiar Plastic Surgery and Med Spa invites you to celebrate their 5th Anniversary on Tuesday, March 22nd. There will be mouth-watering delicious food, an assortment of raffle prizes that will please anyone, and specials for all of your spa needs and wants – just to name a few things that you’ll enjoy at The Big Apple event.

Aguiar Plastic Surgery celebrates its 5th Anniversary to benefit Dress for Success Tampa Bay. Dress for Success Worldwide is an international non-profit organization dedicated to improving the lives of women in the United States and around the world. The professional clothing, employment retention programs and ongoing support that they provide their clients symbolize their faith in every woman’s ability to be self-sufficient and successful in her career.

Event co-hosts, VERTICAL Tampa Bay, Bay City Interactive, The Art Institute of Tampa and CAbi Clothing, are helping to make this an amazing night in The Big Apple. CAbi clothing will be donating two brand new suits to Dress for Success. The Fashion Program of The Art Institute will be providing fashion displays from CAbi representing business appropriate clothes for Dress for Success. Aguiar Plastic Surgery & Sesha Skin Therapy will be donating two skin care treatments and home regimen.

The Big Apple event will be held Tuesday, March 22nd 5:30pm at
Aguiar Plastic Surgery
8557 W Linebaugh Avenue, Tampa, FL 33625
(813) 749-2093

For more information, check out their website! Hope you come out to The Big Apple – no airfare required, just a smart stylish look from work to evening – one of my favorite ways to transform!