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A.P.M. Images Hits The Runway

In Designers, Events, Fashion, Trends, Updates on September 22, 2011 at 3:33 pm

Tampa Bay Fashion Week is thrilled to welcome back Audrey “Pat” McGhee, CEO of A.P.M. Images, as one of this year’s featured designers. Her urban couture women’s line is designed for those who want to blend boldness with feminine beauty. With over 20 years of experience in the fashion industry, Pat uses her God-given gifts to work with women from their most extraordinary or nominal points in life and everywhere in between.

In addition to creating fabulous ensembles, Ms. McGhee also serves as the Fashion Editor for Power Broker Magazine in addition to volunteering her time to the community working with youth and being involved in service projects.

Pat’s talent is the fashionable inspiration for trendsetters as well as movers and shakers who are looking for unique, classy appeal. With focus on individual body size, and specifically honed in on the difficult to find forgotten sizes (12-24), her designs appeal to the everyday woman. After many previous runway hits at Tampa Bay Fashion Week, we are eagerly anticipating what’s yet to come!

Meet The Designer Behind J. Cagua

In Designers, Events, Fashion, Trends, Updates on September 21, 2011 at 4:28 am

Living in the Tampa Bay area, or anywhere in Florida for that matter, the “seasons” often mesh into one – or two – many scorching months of summer weather and a brief cold period. Of course I’m not one to complain about long summers and soirees by the pool, but any fashionable gal knows finding the perfect bathing suit can be exhausting. Thanks to Tampa Bay Fashion Week designer, Trineice Cagua, the search has been made easier. Her swimwear line, J. Cagua, comes in an assortment of styles from one piece suits to string bikinis. Trineice’s sexy, yet tasteful designs are triggered by her own love for poolside fetes and summertime in Florida.

Trineice graduated in 2004 from the International Academy of Design & Technology with a degree in fashion design and marketing, along with a dream to create her own swimwear line. A dream that soon became reality and a success, with dedication and the assistance of her two longtime best friends. She was first invited to Tampa Bay Fashion Week in 2009 to showcase her line and has returned every year since. The mother of two believes in encouraging and mentoring young girls and amidst designing also finds time to support the Girlz to Women cause and other programs.

J. Cagua swimwear is not only durable, but is made tailored to the individual specifications of Trineice’s clientele – ie: comfortable and totally on trend. Her goal is to make women feel confident and fashionable while wearing her designs.

Fashion Week Gets Creative

In Updates on September 20, 2011 at 10:17 am

One of the most enjoyable aspects of fashion, in my opinion, is styling. More specifically, the makeover. Who can resist a new wardrobe, new shoes, or a hot new hair style? Talk about a pick-me-up! Courtesy of Hands Down Creative of St. Petersburg, the Tampa Bay Fashion Week website got just that.

Our brand new, sleek website design is just one of the services Hands Down Creative has to offer. Owners David Barona and Olivia Scott use their background as artists and extensive knowledge of art and design to provide a variety of other creative services from graphic design, photography and fine art to event planning.

St. Petersburg’s creative collective, Hands Down Creative utilizes innovation and originality to convey successful branding and marketing to their clients. Visit their website and check out Hands Down Creative’s gallery and portfolio of successful projects.

Andrew Ashton of LaPosh Salon

In Designers, Events, Fashion, Trends, Updates on September 20, 2011 at 7:23 am

While tout ensembles may be the stars of the show, no runway look is complete without hair and makeup. Tampa Bay Fashion Week is proud to welcome back the talented Andrew Ashton of LaPosh Salon as Hair and Make-up Artist Director.

Hair & make-up styled by Andrew Ashton

A master of models’ hair dos, Andrew Ashton has been a part of Tampa Bay Fashion Week for several years. We are looking forward to the sexy and sassy styling Andrew and team will be bringing to the runway during Fashion Week 2011.

The upscale and super chic LaPosh Salon located in Clearwater offers hair, nails, skin and massage services. LaPosh also sells an assortment of products including Heal5ium haircare, which is also a sponsor of this year’s Tampa Bay Fashion Week 2011 for the second year in a row! Other product lines sold at LaPosh include: Redken, Hempz and Aquage for all hair types. You can purchase Andrew Ashton’s very own makeup line “FaceWorks” at LaPosh as well. In the meantime, join us at Tampa Bay Fashion Week to see the unique looks Andrew gives the models this year!

Pretty City in Our City

In Events, Fashion on September 15, 2011 at 10:38 am

Tampa Bay Pretty City

Pretty City is a website devoted to the belief that beauty is more than skin deep and that taking care of the physical body is just as important as taking care of the soul. We couldn’t agree more. With values such as honesty and truth in beauty, and a commitment to giving back, we are proud to have Pretty City as a sponsor of Tampa Bay Fashion Week 2011 for the fourth year! Founder Carolyn Brundage and her team at Pretty City are committed to making women prettier in some small way all while saving us money on products and services we need to look and feel our best.

The comprehensive database on the Pretty City website includes many of the country’s top spas, salons and med spas.  A variety of products and services are offered, plus a list of upcoming events at each of these venues in cities such as New York, Chicago, Los Angeles, Boston and Tampa Bay.  It is a complete beauty, leisure and wellness website where you can check out editorial reader and product reviews as well as service discounts and read about current trends. Serious beauty aficionados can even register on the Pretty City website as a VIPretty contributor – I hear the perks are lovely!

House of Donshey

In Designers, Events, Fashion on September 14, 2011 at 9:36 am

Dolly Donshey

As every fashionista knows, no outfit is complete without accessorizing. That is exactly what Tampa Bay Fashion Week featured designer, Dolly Donshey, creates. From unique hats to a jewelry collection launched earlier this month, her work can best be described as one-of-a-kind wearable art.

Piece from Fall 2011 Lola Collection

Dolly Donshey began her career studying under the renowned Jan Wutkowski, alumni of the Melbourne School of Millinery in Australia. This is when Dolly discovered her passion for hat making and designing which eventually led to the establishment of House of Donshey Custom Millinery in January 2009.

Dolly Donshey Headpieces

Upon completion of her first full collection, Dolly began to heavily promote her inventive hat lines while working towards the goal of becoming Florida’s number one milliner and introducing her designs around the world. Since debuting, her designs have been featured on Fox 13 as well as in several local and regional fashion shows and magazine publications.

We look forward to seeing Dolly Donshey’s unique pieces on the runway as her Fall 2012 “Cycles” collection premieres on September 23rd at Tampa Bay Fashion Week.

Model Behavior Cocktail Reception

In Events, Fashion on September 12, 2011 at 1:32 pm

Element Downtown Tampa

Tampa Bay Fashion Week 2011 is almost here and that means it’s almost time for the Model Behavior Cocktail Reception. On Wednesday, September 21,  from 6-9pm we will be celebrating Tampa Bay Fashion Week’s signature mixer event at Element Luxury Hi-Rise Apartments on 808 N. Franklin Street in Downtown Tampa. Join us and meet Cambria spokesperson Cheryl Tiegs – the iconic supermodel who has graced the pages of magazines such as Vogue, Glamour, Elle and Sports Illustrated.

Cheryl Tiegs

Mix and mingle with Fashion Week sponsors, designers, models and the fashion glitterati. Snag a photo opportunity with one of the featured models or designers while enjoying hors d’oeuvres, a complimentary bar and an amazing view of downtown. You may even walk away the recipient of a fabulous raffle prize. The Model Behavior Cocktail Reception is an event that you won’t want to miss!

Visit http://fashionweektampabay2011-autohome.eventbrite.com/ to purchase tickets before the big night.

Sizzling Summer Accessories

In Fashion, Trends on August 24, 2011 at 4:15 pm

From work to weekends, weddings to wine tastings, accessories add the finishing touch to any ensemble. The right accessories make a simple outfit pop and (hopefully) compliment a loud look. With so many options for the summer, how do you decide which to choose?

Hats

#1 – DKNY Raffia Crochet Brim Floppy Hat

#2 – Forever 21 Diamond Weave Fedora

#3 – J. Crew Panama Hat

Totes

#4 – Kate Spade Hinkley Karen in Ochre

#5 – Tory Burch Foundation Sisal Tote

#6 – Kate Spade Flicker Bon Shopper

Eyewear  (All 100% UV Protection)

#7 – Michael Kors Ludlow Sunglasses

#8 – Diane von Furstenberg Beet Sunglasses

#9 – Michael Kors Paros Sunglasses

 

Belts

#10 – H&M Triple Belt Set

#11 – Forever 21 Leatherette Skinny Belt

Beaded Jewelry

#12 – Mixit Gem Necklace

#13 – Forever 21 Oval Filigree Bracelet

#14 – Forever 21 Ganesha Hinge Bracelet

#15 – MNG by Mango Beaded Magnetic Bracelet

Which accessories can you absolutely not live without this summer?

Savage Beauty

In Designers, Events, Fashion on July 27, 2011 at 9:41 am

My summer visit to New York City could not have been complete without stopping by the second floor of The Metropolitan Museum of Art – aka “The Met” – to tour Alexander McQueen: Savage Beauty. All organized by Curator Andrew Bolton and Harold Koda, both of The Costume Institute, along with assistance from his former fashion show production designers. Close to 200 ensembles and accessories from the Alexander McQueen Archive in London, Givenchy Archive in Paris as well as private collections, were grouped according to McQueen’s Romantic fixations.

Lines for the exhibit can reach up to an hour – more than worth the wait, although I was lucky enough to only stand by about half of that. Once inside, the packed crowd moved along surprisingly smoothly from room to room. The tour began by setting the tone with two mannequins who, like the theme of many of his collections, were polar opposites. On the left, a dress of red and black ostrich feathers adorned with red painted glass medical slides. On the right, a striped and varnished razor-clam shell dress, both from the VOSS, spring/summer 2001 collection.

Onto “The Romantic Mind,” showing McQueen’s signature “bumster” design – pants so low that they revealed, yes, the mannequin’s bum! Accessories such as shoes in the shape of a mutated spine, butterflies and headpieces all inspired by Edgar Allan Poe were displayed next in the “Cabinet of Curiosities.” The video in this room was such a unique element capturing Alexander McQueen’s ability to turn a runway into an artful performance. One of the most intriguing was a white dress worn by Shalom Harlow in the spring 1999 show, along with a video of the dress being spray painted black and yellow on the runway.

Romantic Gothic & The Cabinet of Curiosities

The atmosphere of each room kept perfectly in tune with the all of the pieces and music. In a proud, regal tribute to his Scottish roots, were McQueen’s first tartan designs.

Romantic Nationalism

The exhibit went on to show “Romantic Primitivism,” the focus of McQueen’s first post-grad runway collection, complete with horsehair and antelope horns. While beautiful: definitely not for the faint of heart. Difficult to choose, but my favorite gallery may have been the “Romantic Exoticism” – think Asian-inspired silhouettes, silk and previously fresh flowers.

Romantic Exoticism

The journey ended with “Romantic Naturalism,” by far the most wearable pieces for us everyday fashionistas and Alexander McQueen’s last fully materialized collection before his February 2010 death. Included were dresses and leggings in vibrant, earthy colors accompanied by outrageously high heels – the same heels worn and made famous by Lady Gaga.

Romantic Naturalism

Overall, The Met was a great way to start my weekend in the city with the most unique designer collection I have ever had the pleasure of seeing. Words really cannot do the exhibition justice, it is a must see for anyone visiting the city before August 7th!  If you can’t make it to New York, the Met store’s website has plenty of fashionable souvenirs.

Summer Party Picks

In Fashion, Trends on July 20, 2011 at 9:40 am

‘Tis the season for picnics, barbecues and an array of outdoor festivities. Of course we all want to be comfortable amid the heatwaves of summer, without sacrificing style. The goal is to put together a low key look that doesn’t echo “trying too hard.” Choose casual, effortless pieces and bring them to live with fun accessories or a hint of print. With food, mother nature and fruity drinks nearby I try to steer clear of white. Other neutrals and light shades, plus a good sunscreen will keep the scorching to a minimum. Here are my staples:

  •  Top: A loose, flirty tank or tee in either a solid or print. Sound easy? It is! Find a style that works for you and don’t be afraid to mix patterns.
  • Shorts: The possibilities are endless with denim, cotton, linen and chino fabrics. This is the perfect occasion to play with prints or try cargos for a stylish alternate to denim. Just be sure your pair works for sitting on grass, benches and so on.
  • Dress: You can’t go wrong with a solid, but prints are huge this season. My favorite prints are floral and Ikat. Before stepping out, confirm your dress passes the infamous “sit test.”
  • Shoes: Flat sandals are a safe, comfortable choice. Kick it up a notch with espadrilles or other wedges, but avoid shoes that will sink into the ground or get slippery soles when the inevitable summer downpour starts, i.e., stilettos.
  • Purse: A lightweight tote or crossbody with a large strap that you can slip over your shoulder when grabbing food and other goodies.
  • Lightweight Cover Up: Pieces that are linen or light cotton like an open cardigan, blazer or bolero that you can toss in your tote.
Flirty Brights Mixed & Matched

Indira Ikat & Rumi Dresses

Neutrals & Patterns

Mix, match and accessorize and you’re ready to go! What are some of your essential party pieces for the summer?