Meet the FWTB Stylistas who bring you the latest and greatest fashion trends, style tips, industry news, and fashionable things around town!
About Deanna
Deanna sees fashion as wearable art. She has always been involved in the arts, but her passion for fashion really began when she expanded her creative hobbies from writing and craft projects to sewing. She quickly fell head over heels in love with the craftsmanship and creative flair of high fashion. Two words to describe her style: downtown hipster. She loves wearing rock n’ roll, vintage and city chic pieces. Deanna fulfills her creative passion by being active with the Bay area’s fashion and art scene, and reading the latest industry news. She is pursuing her marketing career and working towards her goal of becoming a Creative Director. Deanna’s blogger buzz: fashion industry information, appreciation and inspiration. E-mail Deanna at: deanna@fashionweektampabay.com or stylistas@fashionweektampabay.com with any fashionable news or tips.
About Danielle
Danielle has been fashionista for as long as she can remember. A dancer since the age of six, she enjoyed the array of costumes as much as performing itself. Similar as in dance, the personal expression of fashion is what attracted her interest. Danielle is steadily pursuing her dream of a career in fashion and public relations, combining a love for both with her event and writing skills. With a passion for writing as well as consulting about fashion, she is often called upon for her styling advice, helping others express their personal style. One of her favorite fashionable pieces is a Michael Kors handbag that she won while working for the company. E-mail Danielle at: stylistas@fashionweektampabay.com with any fashion events or stylish news.
About Stylista Friends
Meet these fabulous fashion lovers who have joined us for the week of Tampa Bay Fashion Week fun!
Yolanda is a student at the University of South Florida pursuing a degree in Communication with a minor in leadership. She has spent her entire life following fashion and awing in its fabulousness. Currently Yolanda is working to complete her degree and pursue a career in fashion marketing and public relations. Yolanda’s love for life, and everything sparkly keeps her focused and ready to conquer all of her life goals!

Paula Hochman is an award-winning master makeup artist working with Motives by Loren Ridinger custom cosmetics. She studied Fashion Merchandising & Marketing at The Ohio State University and was owner/operator of a successful boutique in Dallas, TX, before moving to Florida. She is also a Certified Personal Trainer and keynote speaker at Health, Wellness & Beauty events throughout the US and Canada.
Want to write for us?
Do you dream of fashion in your sleep? Can you sniff out sales before they’ve launched to the public? Is scouting designers your number one hobby? Is the world your runway? Well, then the Tampa Bay Fashion Week blog is just the place to share your passion! If you’re interested in contributing to this blog, please e-mail: blog@fashionweektampabay.com. If you have questions, comments and/or concerns about any of the information in this blog, please e-mail: blog@fashionweektampabay.com.
Arcadia is an avid reader, subscribed to an assortment of fashion publications and considers reading them her hobby/second job. Fashion encompasses Arcadia’s life and she truly believes that, “Dressing well is a way to add beauty to your surroundings, of inspiring yourself and others,” a quote from her favorite model, Astrid Munoz. Arcadia’s passion and enthusiasm has outfitted her to make an impact in the fashion industry and to continue to inspire others through her fashion sense.



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